AI Search Optimization for Clinics

Be the clinic patients find first in AI search

65% of patients now use online search to find a new provider, and 40 million Americans ask ChatGPT health questions every day. We make sure your practice is the one those answers recommend, not your competitor's.

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Free audit, no credit card
No PHI required
Get your free AI visibility audit
See how your practice ranks in ChatGPT, Perplexity, Gemini & Google AI Overviews. Sent to your inbox within 48 hours.
No spam, no PHI, no credit card. We'll reply within 1 business day.
No PHI required
Tracks ChatGPT, Gemini & Perplexity
Built by ex-Google team
Founder-led, one clinic at a time
The shift

How patients find a doctor has already changed

Your reputation used to be built on referrals and Google reviews. Increasingly, it's being shaped by what an AI assistant says about you in a 30-second answer, before the patient ever clicks through to your website.

  • 2× more consumers now use digital search over personal or provider referrals when picking a primary care doctor (Press Ganey, 2025)
  • 40 million Americans ask ChatGPT health questions every single day (OpenAI, Jan 2026)
  • 3 in 5 U.S. adults used an AI tool for a health question in the past 3 months (OpenAI)
  • ChatGPT, Perplexity, Gemini & Google AI Overviews name specific practices. Your Google ranking doesn't put you in those answers
AI Mode ▾
Orthopedic surgeon san jose
Top-rated, board-certified orthopedic surgeons practicing in and around San Jose offer comprehensive musculoskeletal care, including advanced robotic joint replacements, sports medicine, arthroscopy, and spine surgeries.
Specialty Orthopedic Clinics & Surgeons
  • Your Practice Name: Led by Dr. [Your Name], MD, a board-certified orthopedic surgeon specializing in minimally invasive joint surgery and sports medicine. Known for same-week appointments and patient-centered care. Located in San Jose, CA.
  • Competitor Orthopedics Group: General orthopedic services available across the South Bay.
Visible across: ChatGPT ChatGPT Gemini Gemini Perplexity Perplexity
Illustrative: what optimized AI visibility looks like
What you get

Let's demystify AI

This is a hands-on consulting engagement, not a SaaS dashboard. You're paying for senior expertise and continuous attention as AI models keep changing.

Know exactly where you stand
A clear picture of how AI assistants describe your practice today, and where you're losing patients to competitors who show up first.
Get cited as the recommended option
We rebuild the signals AI models use — content, structured data, reviews — so when a patient asks "best doctor near me," the answer is your name.
Capture more new-patient inquiries
More AI mentions for high-intent queries ("urgent appointment," "accepts insurance," "best for X") means more patients reaching out before they ever call a competitor.
Own your local market in AI
For your specialty in your zip code, we make your practice the answer AI gives, not the practice down the street that just opened a third location.
A real partner, not a dashboard
Direct access to the founder. Someone who knows both AI infrastructure and clinic operations. Monthly working sessions, not a quarterly slide deck.
Stay ahead as AI keeps shifting
When the next model launches and the rules change again, you don't scramble. We adapt your strategy continuously so you compound an advantage.
How it works

From audit to recommended

01
Free AI audit
We analyze your current AI search presence and benchmark you against the top competitors in your market and specialty.
02
Strategy session
A 45-minute call with the founder to review the findings and build a custom roadmap.
03
Execution sprint
We implement content, structured data, and signals across all relevant platforms. Fully managed, no work on your end.
04
Measure & grow
Monthly visibility reports track your AI mentions, citations, and patient inquiries attributed to AI search.
How we work together
Senior expertise. Hands-on attention. No SaaS dashboard.

There's no playbook for AI search yet. The rules change every few months. You're not paying for software. You're paying for a senior partner who understands both how AI models actually work and how a real clinic runs, and who is in the weeds with you every month.

  • Direct work with the founder. No account managers, no juniors.
  • Monthly working sessions, not a quarterly slide deck
  • Continuous adjustment as Google, ChatGPT, and Perplexity keep changing
  • Reporting on AI mentions and patient inquiries, not vanity SEO metrics
The engagement
Free audit, then monthly consulting
Hands-on partnership month-to-month. No annual contracts, no platform fees.
  • Free initial AI visibility audit
  • Custom audit and recommendations tailored to your specialty: primary care, orthopedics, cardiology, dermatology, OB-GYN, and more
Get my free AI audit →
Custom pricing discussed after reviewing the audit results.
Naxin Wang
Naxin Wang
Google · 2014–2022
YC-backed founder
Clinic operator, SF
About the founder

I've been on both sides of this problem

"I have built and run brick and mortar clinics in San Francisco. I also spent 8 years at Google working on data systems. AI search is a new problem for practice owners, and almost no one in healthcare marketing has both sides of the experience needed to solve it. That's why I started MDRank."

Most healthcare marketing agencies hire generalists who've never stepped inside a clinic. That's the gap MDRank exists to close, bringing operator experience and AI-infrastructure literacy to a problem most practice owners don't yet know they have.

2023 – present
MDRank (formerly Obento Health)
Founder & CEO · YC-backed
2022 – present
Clinic operator & advisor
Primary care, orthopedics, physical therapy practices
2014 – 2022
Google & Google Life Sciences
Product Manager · Data Platform
Get my free AI audit →
Common questions

Things owners ask before
signing on

If you've got a question that isn't here, the audit call is the easiest way to get a straight answer.

How is this different from SEO or my current marketing agency? +
SEO optimizes for the Google search results page. AI search is a different surface: ChatGPT, Perplexity, Gemini, and Google AI Overviews answer the patient's question directly, often without showing a list of links at all. Most marketing agencies aren't yet measuring or optimizing for it. We do that exclusively. We're built to complement your existing team, not replace them. AI search is a new arena, and the clinics that own it early will be the ones who picked the right partner before everyone else catches on.
What does my staff actually have to do? +
Realistically: a 45-minute kickoff, then ~1–2 hours per month from a designated point of contact (usually the practice manager or marketing lead). We do the heavy lifting: writing, structuring, measuring. We never ask your providers to write content from scratch.
What if AI assistants don't end up recommending us? +
There's no guarantee. Anyone who guarantees AI ranking outcomes is bluffing. What we are 100% dedicated to do, is to provide a clear baseline you can measure against, monthly visibility into what's actually changing, and the option to walk away anytime since the engagement is month-to-month.
Who owns the content and assets you create? +
You do. Every piece of content, schema, and structured asset we produce belongs to your practice. If we ever stop working together, you keep everything.
What about HIPAA and patient data? +
We never touch PHI. The work is entirely on your public-facing presence: provider bios, procedure pages, structured data, third-party listings, reviews. No patient charts, no scheduling system access, no PHI required. That keeps the engagement simple and your compliance posture unchanged.
How long are contracts? +
Month-to-month, no annual lock-in. Pricing is custom and discussed after the audit. The free initial audit is a no-obligation deliverable. If it's not useful, we go our separate ways with no hard feelings.
What size practice is this best for? +
Privately-owned practices with 5 or more providers tend to be the sweet spot: large enough to have meaningful patient acquisition spend and competitive pressure, small enough that owner attention is direct. We build a custom audit and roadmap for your specialty: primary care, orthopedics, cardiology, dermatology, OB-GYN, and other specialties where privately-owned practices still hold meaningful market share.
Get started today

Find out where you stand
in AI search

We'll audit your practice's visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews and send the results to your inbox within 48 hours.

What you'll get
  • How often AI tools mention your clinic across 50+ real patient queries
  • What ChatGPT, Perplexity, Gemini & Google AI Overviews actually say about you
  • Side-by-side comparison with the top 3 competitors in your area
  • The 3–5 highest-leverage moves to make first
Free audit, no credit card
No PHI required
Results in 48 hours
Get my free AI audit →